In support of the archive’s valorization activities, the exhibition program draws on the documentary heritage to bring to light unpublished stories, not only of cars but of technologies, products and projects. The original documents re-emerge to tell the story of the twentieth century through Fiat, the relationship with Turin, the evolution of customs and the way of designing, building and communicating: a reinterpretation that opens new perspectives on the meaning of our past, on the challenges of contemporaneity and on the objectives of the future.